Latest Projects – Jelena Maksimovic

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Web Development

Web Design

Mister S Web Design, Web Development

Web Design, Web Development

Mister S

Mister S Tailored Events is a Belgrade-based event concept focused on bespoke experiences, private gatherings, team building, venue rental, and film-inspired events. The brand is built around creating highly personalized experiences that feel distinctive, cinematic, and far from conventional event formats.

For this project, I handled the complete website creation, from visual direction and page structure to WordPress development and responsive implementation. The goal was to translate the character of the space and the brand into a digital experience that feels refined, atmospheric, and unconventional.

The website was designed around strong imagery, editorial layouts, carefully balanced typography, and immersive sections that introduce the different event formats, including indoor and outdoor experiences, film-based team building, private venue rental, and creative productions. I also developed the full responsive experience, ensuring that the visual identity and storytelling remain consistent across desktop, tablet, and mobile devices.

The result is a custom WordPress website that combines storytelling, strong visual presentation, and clear navigation while giving Mister S Tailored Events a distinctive digital identity that reflects the experience of the brand itself.

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Micelio Data Web Development

Web Development

Micelio Data

MicelioData is a textile-focused data space connecting participants across the global supply chain and enabling secure, interoperable data exchange for sustainability, regulatory compliance, and circular economy applications.

For this project, I handled the WordPress development, translating the provided design into a fully functional and responsive website. My focus was on accurately implementing the visual system while ensuring that the site remained structured, intuitive, and consistent across different screen sizes.

The website includes content-rich sections, custom layouts, news and informational pages, interactive elements, and clear pathways to the MicelioData platform. Particular attention was given to maintaining the integrity of the original design while creating a smooth and reliable front-end experience.

The result is a polished, responsive WordPress website that brings the designer’s vision to life and provides MicelioData with a professional digital presence suited to its complex, technology-driven platform.

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KOŠ Magazine Web Design, Web Development

Web Design, Web Development

KOŠ Magazine

I redesigned KOS Magazin, a basketball editorial platform, with the goal of modernizing the reading experience while preserving its strong editorial identity.

The project focused on improving content hierarchy, readability, navigation, and mobile responsiveness through a cleaner and more contemporary UI system. I simplified the layout, refined typography, and created a more intuitive browsing experience for both long-form articles and daily basketball content.

The result is a faster, more accessible, and visually polished platform that better reflects the quality of the magazine’s content.

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Sedam Woodwork Web Design, Web Development

Web Design, Web Development

Sedam Woodwork

I designed and developed the website for Sedam Woodwork, a custom woodworking and furniture brand focused on craftsmanship, functionality, and modern design.

The goal was to create a clean and professional online presence that showcases the quality of the work while making it easy for customers to explore services and get in touch.

I focused on a minimalist design direction that allows the craftsmanship and photography to stand out. The website was structured to feel modern, clean, and easy to navigate.

The final website provides Sedam Woodwork with a polished digital presence that better represents the brand and its quality of work. The design highlights the portfolio while improving usability and accessibility for visitors.

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Lash Bar Astoria Web Design, Web Development

Web Design, Web Development

Lash Bar Astoria

Lash Bar Astoria is a beauty studio specializing in eyelash extensions and personalized lash services in Astoria, New York. The goal of the project was to create a website that reflects the studio’s clean aesthetic while making it easy for clients to explore services and book appointments.

I designed and developed the website with a modern, minimal approach that aligns with the beauty industry while maintaining clarity and simplicity. The layout focuses on the essentials, services, booking, and the studio’s brand, allowing visitors to quickly understand what Lash Bar Astoria offers.

The visual direction is soft and refined, using elegant typography, balanced spacing, and a neutral color palette to create a polished and welcoming experience. The structure of the site was carefully organized so that key information such as services, pricing, and location is easy to find, particularly for mobile users who make up the majority of beauty service bookings.

The result is a clean, modern website that strengthens Lash Bar Astoria’s online presence and provides a simple, intuitive experience for clients looking to book professional lash services.

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Zvižduk Web Design, Web Development

Web Design, Web Development

Zvižduk

Zvižduk is a sports storytelling platform focused on teams, cities, and the people behind the game. Unlike traditional sports portals driven by headlines, scores, and fast content cycles, Zvižduk was created to slow things down and tell deeper, more meaningful stories.

I designed and developed a fully custom website in Elementor, with the goal of making it feel distinct from typical sports blogs. Instead of crowded layouts and aggressive visual noise, the design emphasizes readability, rhythm, and atmosphere. Strong editorial typography, intentional white space, and carefully structured post layouts allow each story to breathe.

Because the platform centers around narratives, about clubs, communities, and identity, the user experience was built to feel closer to a digital magazine than a news portal. Categories, post architecture, and visual hierarchy were structured to guide readers naturally through long-form content.

Beyond design and development, I implemented Google Analytics for performance tracking and audience insights, integrated Mailchimp for newsletter growth, and structured the blog system to support consistent publishing and scalability.

The result is a modern sports storytelling platform that feels thoughtful and editorial, a space where sports are not just reported but explored.

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Principal Bartender Web Design, Web Development

Web Design, Web Development

Principal Bartender

Principal Bartender is a New York–based spirits brand crafting small-batch vodka, gin, and rye whiskey, created by bartenders with a deep respect for balance, discipline, and intention. I designed and developed the website to reflect the brand’s philosophy: refined, confident, and uncompromising in quality.

The visual direction leans into elegance and restraint, using refined typography, dark tonal palettes, and carefully paced layouts to create a sense of depth and luxury. Subtle motion and transitions were introduced to enhance the experience without distraction, allowing the product, story, and craftsmanship to remain the focus.

The site was built to feel considered and timeless, echoing the way the spirits themselves are made. Every detail, from spacing to interaction, was designed to communicate trust, precision, and quiet confidence. The goal was not to overwhelm, but to invite the visitor into the world behind the bottle.

Beyond aesthetics, the development prioritized performance and clarity, ensuring a smooth, responsive experience across all devices. The finished website positions Principal Bartender as a premium, bartender-led spirits brand, thoughtful, intentional, and rooted in craft.

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Studio Mašina23 Web Design

Web Design

Studio Mašina23

Studio Mašina 23 is a music recording and production studio centered around high-quality sound and a focused creative environment. While the studio already had an online presence, the existing website no longer reflected its direction or aesthetic.

I redesigned and developed the website with a minimalistic approach, as requested by the client, stripping the experience down to what matters most: the studio, the equipment, and the music. The layout is clean and intentional, with strong typography and restrained visuals that create a calm, professional feel without unnecessary distractions.

Beyond web design and development, I restructured the content and refined the tone of voice to clearly communicate the studio’s services while staying true to its understated, modern identity.

The result is a refined, minimal website that supports the studio’s creative process and presents Studio Mašina 23 as a focused, contemporary space for recording and production.

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Bitter Companion Web Design

Web Design

Bitter Companion

Bitter Companion is a small-batch cocktail bitters brand built on craftsmanship, intention, and a modern approach to flavor. While the brand had a basic online presence, it lacked the clarity, visual identity, and structure needed to represent its character or support future growth.

I designed and developed a new website with a refined, understated direction that aligns with the brand’s artisanal nature. The interface is intentionally minimal, allowing the message and the product ethos to come forward without unnecessary visual noise. Clean typography, clear hierarchy, and a restrained layout set the tone for a premium, handcrafted brand.

Beyond the visual design, I redefined the content structure and messaging to communicate the brand’s purpose more confidently, introducing the world of Bitter Companion, its craft approach, and the experiences it aims to deliver

The result is a quiet, confident digital foundation that feels aligned with Bitter Companion’s identity and ready to grow into a full product and storytelling experience as the brand evolves.

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Koktail Mobile Bar Web Design, Web Development

Web Design, Web Development

Koktail Mobile Bar

Koktail is a mobile cocktail bar service offering premium drinks and a modern event experience. I worked on building the brand from the ground up, starting with a clean, visually driven website that highlights the service offering, event packages, and gallery.

Alongside web development, I set up Google Business to improve discoverability and help clients easily find, review, and contact the brand. To ensure a cohesive launch, I also developed social media accounts, crafted the initial visual identity and tone of voice, and designed business cards and a custom menu to match the brand’s fresh, minimal aesthetic.

The result is a unified digital and offline presence that captures Koktail’s personality, modern, stylish, and made for unforgettable events.

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Pizzazz Pizza Shop Web Design, Web Development

Web Design, Web Development

Pizzazz Pizza Shop

Pizzazz is a fast-casual pizza restaurant in New York City, known for its Neapolitan inspired personal pies made fresh to order. The brand stands out for its creative flavor combinations, quality ingredients sourced from local markets, and a design-forward approach to fast food.

For this project, I designed and developed a custom website that mirrors Pizzazz’s bold and playful personality. The goal was to build a clean, modern online presence that feels approachable but premium.

The site features intuitive navigation, seamless online ordering, and strong visuals that highlight the craftsmanship behind every pizza. I focused on creating a layout that balances storytelling with functionality, from showcasing ingredients to promoting private events, loyalty programs, and delivery options.

In addition to the website, I also manage Pizzazz’s Instagram presence, curating photography, captions, and campaigns that reflect the brand’s energy and authenticity. The focus is on capturing the behind-the-scenes creativity, quality ingredients, and community connection that make Pizzazz special.

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